By Julie Batten, ClickZ,
The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing another type of content — tweets!
That’s right, for those of you who haven’t heard, it’s official — Google has reached an agreement with Twitter to show tweets in their search results. While previously, Twitter profile pages may have been surfacing in the listings, now individual tweets can show up as a unique listing.
So, what does that mean for marketers? Well, just like when new types of content have been added to the search indexes in the past and we’ve had to adapt our strategies to optimize for this new content, we’re going to have to do the same for tweets.
Question: How do you get your tweets in organic listings?
Answer: With this agreement only being announced a few weeks ago (October 21), there isn’t a ton of data on what works and what doesn’t from an SEO (define) perspective. As anyone that has done SEO before knows, there’s a lot of trial and error to determine what works when it comes to influencing organic positioning. That said, there are many thoughts on how marketers can both optimize their tweets, as well as leverage Twitter from a larger perspective to improve overall SEO results.
First of all, keep in mind that no matter what type of content — whether it’s a tweet from two hours ago or a PDF from two years ago — Google and the other search engines are looking for relevancy and authority.
Question: So how do you gain relevancy and authority within your Twitter profile and your tweets?
Answer: According to most perspectives I found on the Web, you can basically approach optimization for Twitter the same way as other SEO initiatives. Namely, you should ensure you are using your desired keywords in all Twitter profile page and tweet content, that you build up followers (which count as in-bound links), generate in-bound links via other sources to improve the authority of your profile, and encourage others to share (retweet) your Twitter content. Hashtags are generally considered similar to keyword meta-data — probably not closely considered by the search engine in terms of rankings, but they need to be employed when creating tweets nonetheless. >>>> Continue Reading here