Social Media Optimization August 24, 2009
A new report from LinkedIn Research Network and Harris Interactive paints a worrisome picture for Twitter. While the research found that 83% of advertisers were familiar with Twitter (and you have to question who the other 17% are!), only 8% of advertisers and consumers think it is a “very effective” promotion tool.
In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.
Among consumers the numbers are just as bleak. Only 8% of consumers said that Twiiter was an effective platform for promoting products and ideas, 42% believed it to be somewhat effective, 31% said it was not very effective and 19% felt it was not at all effective.
Twitter has got a lot of mainstream media attention in the last year, but success stories from companies who are using Twitter to increase sales are few and far between. >>>> Continue reading here.
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